Case Study · 8 min
Case study: 3D configurator as a live technical reference
Tech-first delivery of a production file-to-quote flow with Three.js/WebGL, plugin architecture, pricing engine, and WooCommerce handoff.
Outcome snapshot
Three core signals of delivery impact in a real operating context.
Live
Upload → WebGL analysis → pricing → WooCommerce checkout running in client production.
≈ 0 h
Standard requests are handled end-to-end without manual price inquiries.
4 layers
Three.js/WebGL viewer, WordPress plugin, pricing engine, and WooCommerce handoff as one system.
Case structure: Problem, approach, outcome
How technical implementation translates into verifiable business impact.
Problem
- Every inquiry required manual email back-and-forth for pricing and material selection.
- Buyers had no immediate feedback — no model preview, no price indicator.
- No end-to-end path from model upload to order placement in the shop.
Approach
- Three.js/WebGL viewer with instant STL/3MF analysis in the browser — no server round-trip.
- WordPress plugin backend with pricing engine: material, density, volume → instant price.
- Seamless WooCommerce handoff: material selection, quantity, and price land directly in cart.
Outcome
- Upload-to-checkout flow runs live — no manual pricing inquiry needed for standard models.
- WebGL preview and price calculation run client-side — response in milliseconds, not hours.
- WooCommerce integration without context break: one flow instead of three separate steps.
Project context
This project was built as the technical core of a production file-to-quote workflow. The target state was clear: from model upload through analysis and pricing to checkout handoff in one guided web flow.
Initial situation
- 3D print requests were previously handled through manual quote rounds.
- Follow-up loops around geometry, material, and pricing slowed delivery and limited scalability.
- Customers needed immediate pricing orientation after upload instead of asynchronous email loops.
Delivery architecture
- Frontend (Three.js/WebGL): Interactive viewer with STL/3MF processing, orbit controls, and clear model-state feedback.
- Plugin backend (WordPress): AJAX endpoints for analysis context, price calculation, and repricing operations.
- Pricing engine: Rule-based logic for material, quality, color, quantity, and minimum price.
- Commerce handoff (WooCommerce): Final configuration handed off to cart/checkout without context loss.
Delivery scope
- Implemented as a continuous system flow, not an isolated viewer component.
- Clear separation between client interaction logic and server-side pricing/context handling.
- Focused on reproducible handling of standard requests.
Outcome
- The upload-to-checkout flow is active in live operations.
- Standard requests are guided instead of processed through manual follow-up loops.
- Customer decision paths are clearer because pricing and configuration status are visible immediately.
Role clarity
Technical implementation: IVO TECH. Operations and commercial ownership remain with the client. The live version serves as qualitative proof of the delivered architecture.